The most valuable guest is a returning guest.
While staying with you for the first time your guests tell you their expectations, wishes and needs. If you listen closely, obtained data will evolve into customized experiences which are communicated through offers on different distribution channels. On average, it costs 5 times more to acquire new guests than it does to keep current ones. Investing into returning guests brings direct financial return by lowering investment needed for guest acquisition.
Guest Profiles are at the heart of bringing the knowledge you have about your guest. All of their reservations and stays, all subscribes and unsubscribes, questionnaires, send outs… Basically, all of the guest data is smartly organized and cleansed.
GuestHeart Data Collector
Data Collector is a rule based engine which cleans, organizes, reduplicates and merges data with GuestHeart Profiles. Use or apply your specific rules for your specific data sources.
GuestHeart Communication Campaigns
Communication Campaigns is module designed just for you having in mind specifications of hospitality industry. Segment by activity, revenue segment, language, market channel or any other combination of parameters in minutes regardless if you are managing 10’s or 100’s thousands of guests.
Gain deep insight into each individual guest and each guest segment. Turn guest information into numbers, analytics and reports which will be used for sales and marketing decisions.
GuestHeart Call Centre